Research Update: Supporting Sales Coaching

28 October 2015

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Coaching is time and resource intensive. Done right it can create a big impact. However, without the right organizational support,coaching’s impact can be easily undermined by competing priorities,inconsistent practice, and ineffective delivery. This webinar takes a first look at insights on how business-to-business sales organizations support coaching initiatives. This includes current coaching practices, clarification into which support initiatives are important to coaching program effectiveness,determination of gaps which exist in current coaching support approaches, and quantification of the return on support investments made by respondent firms.

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