Last year Symantec acquired Blue Coat, defining its position as an innovative cybersecurity leader. At the time, Blue Coat was scaling rapidly with revenue exceeding $750 million. Chris Fulmer was a part of BlueCoat's sales enablement team as it scaled and is now Director of Sales Enablement for Symantec.
In our 17 August webinar, Fulmer details how BlueCoat leveraged sales enablement initiatives as it doubled its sales team. He also discusses sales enablement's vital role in mergers, and how a data-driven sales enablement approach is essential for maximizing sales effectiveness.