Sales coaching is a hot topic, and gaining recognition as a productive area of focus for sales management. Yet for many firms, coaching programs create more smoke than fire. Recent Sales Management Association research on sales coaching practices indicate that for most sales organizations, coaching is poorly implemented, inconsistently practiced, and inadequately measured.
This workshop examines the fundamental aspects common to all successful sales coaching programs, and identifies practical techniques for driving sales coaching effectiveness within the sales organization.
Speakers
- Moderator: Wendy Reed, Executive Vice President, Strategic Alliances, The TAS Group
- Leff Bonney, Assistant Professor of Marketing, Florida State University
- Joe Amlin, Global Sales Training Manager, Schlumberger
- Paul Hevesy, Director of Retrofit Sales, Stanley Security Solutions
