Marketing and sales costs are among most organization's largest expenses, yet most firms believe marketing and sales efforts could be better integrated. This workshop focuses on how two vital sales and marketing processes -- sales territory management and lead generation -- can be aligned to substantially impact sales productivity.
Presented in a case study format, this session details how the sales and marketing functions developed a process optimizing lead generation and distribution through the Sales Performance Management platform, increasing the return on invested marketing dollars and driving sales conversion averages up 54%.
