CRM's promised benefits have tantalized and tormented sales organizations for two decades, but few firms have realized CRM's full potential. Now innovative companies are turning the tide, and improving the value they receive from CRM investments.
In this session, Vantage Point Performance's Jason Jordan facilitates a lively discussion with three leaders from Grainger, NCR, and United Rentals. Their experiences include key lessons for firms struggling to win the CRM battle. They'll share innovative CRM approaches their salespeople love, and that senior management applauds.