Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations.
This presentation features updates to Sales Management Association's recent research initiative on Social Media and the Sales Organization. It captures current practices, trends, and emerging issues related to the sales organization's use of social media. Presented by researchers Rodrigo Guesalaga, Professor of Marketing at Pontificia Universidad Católica de Chile, and Dimitri Kapelianis, Assistant Professor of Marketing, University of New Mexico.
Specific topics include:
- Social media's adoption rates by sales organizations
- ROI related issues for sales organizations' social media use
- Key implementation issues for social media adoption
- Sales organizations' future social media investment expectations
This webcast is made possible by underwriting support from SAP.
