The Sales Management Association’s research on tablet PC usage among business-to-business sales organizations was conducted in the first half of 2012. Target participants were sales and sales operations management within the Sales Management Association's membership and online community.
Research objectives included understanding adoption trends among sales organizations, the impact of BYOD (Bring Your Own Device) usage versus company-provisioned tablets, expected application usage among firms considering tablet deployment, and actual application usage by firms already deploying tablets.
