The Impact of Quoting Automation

9 February 2012

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Sales forces often stumble in providing proposals to customers. Offerings are increasingly complicated, and customers more apt to demand customized solutions; as a result, getting approved, accurate proposals in customers’ hands represents a real challenge to many firms. Many are addressing this challenge by investing in cloud-based CPQ solutions, which automate Configuration, Pricing, and Quotation. Getting CPQ right yields powerful advantages: it frees up expensive sales effort previously lost to less efficient processes, optimizes profit through improved cross-selling and upselling offerings, and improves the speed and responsiveness with which the sales force engages opportunity.

This Sales Management Association webcast examines the core elements of successful CPQ automation initiatives. Topics covered include:

  • Identifying CPQ bottlenecks in the sales force
  • Quantifying the impact of inefficient quoting
  • Key benefits of CPQ automation
  • Best practices and key learnings from high-performing sales forces
  • Estimating CPQ automation ROI  

Presented by CallidusCloud executives Aleksandar Ivanovic and Chris Lesar.

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