Sales managers can have an outsized impact on the sales organization’s performance. Why then, do so many companies invest so little in sales manager training? Firms that skimp on sales manager training forgo a critical opportunity to impact overall sales force effectiveness.
In this Sales Management Association webcast we outline best practices in sales management training, and detail how several leading firms have overcome the unique challenges associated with training this pivotal role.
Drawing on experience assisting world class, Fortune 500 sales organizations develop comprehensive sales management training programs, Vantage Point Performance’s Michelle Vazzana will reveal practical insights for impacting sales manager development.
Topics include:
- Sales management’s distinct role
- Identifying managers’ specific training needs
- Integrating core skills into a management system
- Linking management behaviors and sales force performance
- The investment required and the return you can expect
- A real-world case study of success
