Creating and Validating a Sales Content Map
March 16, 2017
2:00 pm - 3:00 pm • Eastern Time (UTC-5)
Sales enablement leaders map content investments to crucial buyer/seller interactions. A comprehensive “content map” helps promote cross-organizational endorsement and aligned objectives. This webcast reviews best practices for taking stock of available content, prioritizing needs, and positioning content where sales and marketing teams can make the most of it, while developing an effective content map as part of sales enablement strategy.