Predictive Analytics for Sales Leaders: What You Need to Know
From SMA's 2011 Sales Productivity and Performance Management Conference
Companies today are awash in data and metrics, creating information overload for sales leaders and sales people. Most sales reporting dissects what happened yesterday – what we have already sold. What is important is what will likely happen tomorrow – what we will sell - and then taking action to shape the future in your favor.
After attending the session, participants will be able to: identify historical and predictive sales information; assess the balance of (...)
