Sooner or later, most sales organizations substantially revise their sales strategy. These changes, which can include shifting targets, value propositions, channels, and sales process, must be accompanied by a corresponding realignment of salesperson assignments and performance expectations. Nimble sales forces can execute these changes quickly, using flexible planning approaches that...Read more
2020 offered sales leaders a career’s worth of crisis management experience in the span of a few months. Yet the COVID-19 pandemic’s lessons for management are far from over. Sales leaders now must prepare for greater uncertainty, continued disruption, and increased volatility in the first six months of 2021. We're...Read more
Many organizations are beginning to focus on "revenue operations." By applying technology, process discipline, and an eye toward improving end-to-end customer experience, revenue operations initiatives can dramatically improve the efficiency, speed, and throughput of firms' growth efforts. In this webcast, Ash Finnegan, Conga's Digital Transformation Officer, offers a revenue operations...Read more
Online sites like Amazon use advanced analytics to personalize consumers' shopping experience, by making product suggestions based on similar consumers' preferences, for example. This can dramatically improve the shopping experience. Now business-to-business sales organizations are adopting similar strategies, mining deal-level data to anticipate buyers' needs. Machine learning techniques can identify...Read more

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