AI is reshaping the way organizations design, manage, and optimize sales performance. In this webcast, we consider new benchmarking research shedding light on how leading sales organizations leverage AI while aligning goals, quotas, incentives, and analytics to drive desired behaviors and results. Topics will include: Designing incentive compensation plans that...Read more
Research First Look
Research First Look: AI Usage in the Sales Organization 
12 March 2026
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Join us for a first look at recently concluded benchmarking research on AI usage in sales organizations. AI usage in the workplace has been characterized as a “jagged frontier” — with few accepted practices and wide variation in AI tool adoption. This research surveys sales organizations to better understand leading...Read more
Firms routinely change the metrics used to gauge sales organization performance. They may do so in response to changing priorities, restructured sales roles, or shifts in strategy. But too often, management finds a change in metrics fails to correspond with hoped for performance results. In this webcast, we examine the...Read more
Webcast
Sales Operations’ Q1 Priorities for Managing Sales Compensation 
25 February 2026
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Sales organizations frequently implement sales compensation plan changes at the start of the year. Frequently, the success of new plan changes may not be apparent until much later in the year, at which point it can be difficult to course correct. In this webcast, we consider how leading sales forces...Read more
Webcast
Supporting First-Time Sales Managers – A Programmatic Approach 
11 February 2026
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Most companies promote top-performing sellers into management—but few equip them for success. The result? Untrained sales managers can damage culture, stall performance, and slow growth. In this SMA webcast, sales effectiveness expert Mike Kunkle shares a proven, programmatic approach to supporting first-time sales managers. Based on analysis of top-performing managers,...Read more
Join sales effectiveness expert Mike Kunkle for a look at 10 actionable strategies to radically improve your opportunity management and win rates. In the session, Mike details: How to align your sales process with the way modern buyers make decisions. Proven techniques for qualifying, advancing, and closing the right opportunities...Read more
AI is revolutionizing sales efficiency and redefining the nature of sales work. This session explores AI’s impact on selling, sales operations, and enablement—examining how organizations are investing to drive productivity and adapt their structures. Learn how AI moves beyond incremental gains to reshape staffing, workflows, and management roles. Attendees will...Read more
Webcast
Clarifying Sales Strategy to Drive High Impact Sales Behaviors 
7 December 2025
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Sales organizations have no trouble setting objectives, but often fail to clearly articulate strategy. As a result, salespeople may understand how much they’re expected to produce, but are unclear on how best to make their number. Sales strategy -- a plan of action to achieve a sales goal -- helps...Read more