Technology in sales organizations is developing rapidly, generating plenty of shuffling in sales tech stacks. As firms adopt new tools, many are reevaluating long-standing investments, and reexamining the objectives and success criteria associated with sales tech.
This session examines a range of approaches firms use to evaluate the effectiveness and return on investment of sales technology, and details practical considerations for ensuring high adoption and high impact of technology tools, including how to refocus existing underperforming sales technology assets.
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