CRM applications are an anchoring technology investment for the sales organization, and a platform that affects the daily work of most salespeople. This research examines the specific functional attributes of CRM that offer value to salespeople and managers. It quantifies adoption, value delivery, and ROI associated with firms’ CRM investments, and identifies management priorities, improvement opportunities, and emerging trends among firms using CRM.
Please be sure to participate in this research initiative, by taking the short survey listed here: Quantifying CRM's Value.
