KEYNOTE – Case Study: Sales Force Effectiveness at GE Healthcare

16 October 2018


GE Healthcare is the $19 billion healthcare business of GE (NYSE: GE). As a leading provider of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies, GE Healthcare enables precision health in diagnostics, therapeutics and monitoring through intelligent devices, data analytics, applications and services. With over 100 years of experience in the healthcare industry and more than 50,000 employees globally, the company helps improve outcomes for patients, healthcare providers, researchers and life sciences companies around the world.

This session details GE Healthcare’s efforts to design and implement a comprehensive approach to sales force effectiveness in order to secure a competitive advantage in the healthcare marketplace.

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