Each year, most sales organizations hold an annual meeting (sometimes called a Sales Kickoff). In recently concluded research on annual sales meetings, the Sales Management Association examines the wide range of practices associated with these meetings, identifying impactful approaches and emerging trends. The research also details practices related to annual meeting topics, effectiveness, expense, and return-on-investment.
Resources available on this research
Research First Look
Listen as we discuss our first look at recently concluded research. This webcast features initial research findings, expert commentary, and an interactive Q&A session with attendees.
Full Research Report
A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.
Companion Exhibits
A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.
