Each year, most sales organizations hold an annual meeting (sometimes called a Sales Kickoff). In recently concluded research on annual sales meetings, the Sales Management Association examines the wide range of practices associated with these meetings, identifying impactful approaches and emerging trends. The research also details practices related to annual meeting topics, effectiveness, expense, and return-on-investment.
Join us for a first look at this research and a panel discussion on its implications for sales leaders.
Other resources available related to this research
Full Research Report
A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.
Companion Exhibits
A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.
