68% of B2B buyers say they find going online superior to interacting with a salesperson, up from 53% just two years ago. B2B sales is a dynamic and challenging world with modern buyers wanting to purchase from modern sellers. It's time for sales organizations to step up or be left behind. In this webinar, Mary Shea from Forrester shares some best practices on what skills and tools you need to arm your reps with so they are sales ready:
- How your reps can navigate more complicated buying needs
- How to ensure your reps can win, serve and retain customers into the future.
These practical tips will help you prepare your sales organization for their customer conversations today and long into the future.