Sales organizations have no trouble setting objectives, but often fail to clearly articulate strategy. As a result, salespeople may understand how much they’re expected to produce, but are unclear on how best to make their number. Sales strategy -- a plan of action to achieve a sales goal -- helps firms link desired selling behavior to the activities most likely to achieve success.
In this webcast we explore how high performing sales organizations execute planning that aligns objectives and strategy. In doing so, they prioritize the improvement opportunities and training investments required to ensure salespeople are highly proficient in the right skills and behaviors. Attendees will learn:
- How to set and manage sales goals effectively.
- How to define sales strategies that support goal achievement.
- How to identify and foster the sales behaviors aligned with sales strategy.
