Sales managers have an outsized impact on business performance, but garner only a fraction of corporate learning and development efforts. Many company training programs for sales managers simply are not targeted to the sales management job. Instead, they provide generic management training not specific enough to sales team leadership’s unique demands; or, they simply rehash sales training without regard to managers’ elevated role. Effective sales manager development programs must address the specific skills required to excel in this unique, demanding, and high-impact position. In this webcast we review elements of effective sales manager development programs, with an emphasis on how successful programs close specific sales manager skill gaps.
Topics include:
- Addressing one-on-one coaching skills
- Sales managers’ unique competency requirement
- Developing communication skills within the context of sales management
- Adapting management style to impact performance
Presented by Business Efficacy's Linda Maxwell.
