Few companies would discourage salespeople from making sales calls, even when sales effort reaches the point of diminishing returns. But that’s exactly the right thing to do, when incremental activity no longer correlates with incremental sales. Response curves help management determine how many sales calls – or other sorts of selling activity – will optimize results.
In this webcast we’ll review:
- Response curve basics
- How response curves contribute to sales organizations’ data-driven decision making
- Benefits of optimizing sales force activity
