Cash incentives alone are not sufficient to drive sales force adoption of critical behaviors, tools, and training. Leading sales organizations are turning to "gamification" - the integration of game dynamics – to enhance coaching plans and foster salesperson engagement, and create a culture of constructive competition.
Gamification is changing how managers motivate and coach sales teams, and how their firms engage customers, and partners. This webcast explores the latest trends in sales force gamification, providing insight into how large sales organizations are utilizing gamification principles, and what to expect as gamification strategies are more widely adopted.
Presenters
- Jason Bowers, Director of Sales Effectiveness, Comcast
- Giles House, Vice President Marcom, CallidusCloud
- Bob Kelly, Sales Managmenet Association
