Technology is a growing and increasingly strategic investment for sales forces. This research identifies how sales organizations prioritize technology’s potential benefits and quantify its return on investment (ROI).
Various approaches for estimating ROI are examined, and various measures of technology impact are prioritized based on importance, accuracy, and prevalence of use. The research benefits organizations interested in benchmarking their ROI calculation approaches and purchase justification processes with other large business-to-business sales organizations.
Resources available on this research
Core findings and selected exhibits.
Listen as we discuss our first look at recently concluded research. This webcast features initial research findings, expert commentary, and an interactive Q&A session with attendees.
A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.
A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.