Research First Look: Gauging Return on Sales Technology Investments

25 January 2018

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Technology is a growing and increasingly strategic investment for sales forces. This research identifies how sales organizations prioritize technology’s potential benefits and quantify its return on investment (ROI).

Various approaches for estimating ROI are examined, and various measures of technology impact are prioritized based on importance, accuracy, and prevalence of use. The research benefits organizations interested in benchmarking their ROI calculation approaches and purchase justification processes with other large business-to-business sales organizations.

This webcast features our initial findings related to this research, and expert commentary on their implications.

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Other resources available related to this research


Research Brief

Core findings and selected exhibits


Full Research Report

A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.


Companion Exhibits

A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.


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