How to Map Sales Enablement with the Buyer’s Journey

25 August 2016


High-performing sales leaders know that the buyers now drive the sales process, and sales teams trained to navigate the buyer journey can close more deals and build stronger relationships. During this live webcast, Octiv chief marketing officer Brad Gillespie and GameTime VP of Marketing & Product Development, Fred Wiechmann, discussed the following:

  • How to enable salespeople to meet buyer needs while maintaining consistency and measurable goals.
  • How to prioritize the challenges to building a predictable and personalized approach to the buyer journey.
  • How to align marketing efforts with sales enablement and sales productivity.
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