Account Based Marketing (ABM) and Account Based Selling (ABS) are technology based approaches for segmenting growth efforts in important accounts and prospects. These approaches solve long standing frustrations with typical marketing efforts' inability to customize messaging, and CRM's shortcomings in managing enterprise buying and sales processes.
In this webcast we provide a case study in making ABM and ABS operational in business-to-business enterprise segment selling. It addresses implementation challenges, ABM and ABS objective setting, KPIs for measuring outcomes, and key considerations for making ABM and ABS initiatives successful.
