Our benchmarking survey of 205 firms* shows that coaching is considered sales management's single most impactful activity. Yet more than three-fourths (76%) of firms say they provide too little salesperson coaching, and less than half (46%) are effective with their sales coaching efforts. One in a series on sales coaching program effectiveness, this session identifies best practices in sales coaching program implementation.
Topic covered in this session include:
- Preparing the sales organization for implementation success
- Representative implementation milestones and timelines
- Distributing accountability for implementation
- Building-in mechanisms for continuous improvement
*205 firms directly employing more than 590,000 salespeople.
See previous sessions in this series:
