New Sales Operations Research

31 January 2009


Sales operations is an emerging management discipline in firms with sales organizations of significant size. Leveraging an array of support initiatives, sales operations can boost sales force productivity through technology, process improvement, reporting, and training. The Sales Management Association believes sales management is thinking more strategically about sales operations as a critical determinant of sales organization success.

In response, we are launching a study of global sales operations practices. Conducted by The Sales Management Association, the study will identify leading issues, challenges, and best practices within firms utilizing sales operations departments. As part of the study we’re administering an online survey of sales operations professionals.

The survey is open to all sales operations professionals and is accessible here.

A readout of study findings will be featured in an upcoming Sales Management Association webinar. Respondents who complete the study will receive a free admission to the webinar - a $150 value (our members attend all Sales Management Association webinars at no cost, but may use their free admission for a guest).

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