Research First Look: Optimizing Sales Territory Design

27 April 2018

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Join us for a webcast of our latest research findings on optimizing sales territory design.

Featuring input from more than 100 business-to-business sales organizations, this research explores management practices related to territory design and optimization. It identifies how organizations assign salesperson responsibilities for prospects, customers, and geographies. Research findings quantify management's satisfaction with current approaches, emerging trends in territory planning, and best practice approaches for optimizing salesperson assignments.

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Other resources available related to this research


Research Brief

Core findings and selected exhibits


Full Research Report

A comprehensive report of findings including executive summary, management recommendations, and detailed analysis.


Companion Exhibits

A comprehensive set of charts, tables, and exhibits from our research data, presented in PowerPoint slide format.


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