Organizing The Sales Force to Grow Existing Accounts

16 January 2015


We are well-aware of the need for new business, but how often are sales forces leaving money on the table with existing accounts? In this webcast, we will offer insights for enabling the sales force to identify potential, strengthen relationships, and grow opportunities within established accounts.

Specifically, we will address the following issues:

  • How to align sales resources to opportunity
  • Quantifying potential
  • Performance management and measurement
  • Account development approaches
  • Selling methodology
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