Quantifying the Business Impact of Sales Onboarding

14 November 2018


Recent Sales Management Association research identifies best practices in salesperson onboarding, and quantifies the economic impact when firms effectively onboard new salespeople. Join Bob Kelly, Chairman of the SMA, who hosts a panel of thought leaders and practitioners to discuss the business case for onboarding investment. Bob and the panel also cover research-based frameworks that could be helpful in estimating its costs and benefits, as well as implementation challenges.

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