Deploying a consistent selling approach is an important priority for many sales organizations. Technology represents a potentially valuable tool for communicating, reinforcing, and driving adoption of sales methodology. This Sales Management Association Research Initiative investigates how companies are using technology to enable effective sales methodology.
Research results focus on:
- Identifying current approaches for driving adoption of sales methodology
- Determining management's most important priorities for improving sales methodology effectiveness
- Assessing the use of enabling technology for improving sales methodology effectiveness