Research Update: Sales Manager Training

Feb 25, 2016


Join us for our latest research insights on sales manager training. The ROI for sales manager training is driven by higher productivity and better retention. In this research initiative we are identifying sales manager training practices in business-to-business firms, and the development activities considered most effective for sales managers.

This research analyzes how the mix of approaches are changing, which development approaches yield the best return on investment, and emerging practices in addressing firms’ management development needs.

In this webcast, we'll provide a preliminary look at research findings before we finalize results in a comprehensive report, and will provide commentary on the research implications including participating in audience discussion. High-level questions addressed in this study include:
  • What are the specific training priorities for sales managers?
  • To what degree is training and development reinforced by organizational culture?
  • What level of resources are allocated towards training?
  • How effective is the training for specific sales management competencies?
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