Sales performance reporting guides leadership’s decision making, and represents an important information management priority for many firms. This research investigates the use of performance reporting in business-to-business sales organizations, and identifies management priorities and best practices. Specific areas of focus for this research include: identifying current approaches for provisioning sales reporting; determining management's priorities for improving sales dashboard reporting effectiveness; and assessing the use of enabling technology for improving reporting efficacy and reach.
Presented by Sales Management Association Chairman Bob Kelly and research underwriter Tableau Software.
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