Research Update: Salesperson Learning Preferences

6 April 2017


Join us for a first look at a recently concluded research on how salespeople prefer to learn, and the effectiveness of various learning delivery approaches. This webcast examines training modalities such as in-the-field coaching, online courses, and classroom instruction, as well as more specific communication media such as web, print, video, and mobile applications.

Specific questions addressed include:

  • What technologies, delivery methods, and modalities are used by sales organizations to train and develop salespeople
  • Are there generational differences in how salespeople prefer to receive training information
  • What impact do various learning delivery approaches have on sales productivity, and firm performance
  • What are sales management's priorities in developing sales force learning programs
  • What practices yield the best return on training investment
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