Research Update: Salesperson Learning Preferences

6 April 2017


Join us for a first look at a recently concluded research on how salespeople prefer to learn, and the effectiveness of various learning delivery approaches. This webcast examines training modalities such as in-the-field coaching, online courses, and classroom instruction, as well as more specific communication media such as web, print, video, and mobile applications.

Specific questions addressed include:

  • What technologies, delivery methods, and modalities are used by sales organizations to train and develop salespeople
  • Are there generational differences in how salespeople prefer to receive training information
  • What impact do various learning delivery approaches have on sales productivity, and firm performance
  • What are sales management's priorities in developing sales force learning programs
  • What practices yield the best return on training investment
Your membership level doesn't provide access to this resource. Please consider upgrading your membership, or contact Member Services for assistance.
Upgrade your membership
[Total: 12    Average: 3.9/5]

Become a member

Become a member