Sales Development: An Emerging Selling Role Driving Sales Productivity

3 August 2016

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High-growth technology firms are abuzz with sales development? ? a specialized sales role focused in prospecting. Sales development reps (SDRs) concentrate on lead development, outbound prospecting, and moving prospects through the earlier stages of the sales funnel, before handing them off to others in the sales force. SDRs are widely credited for the exponential growth rates in some of the tech sector's best known firms.

But SDRs aren't limited to early-stage tech firms. In fact, sales organizations in mature industry sectors are also finding value in the SDR concept. This webcast detailed how leading firms use SDRs effectively, and covers key concepts important for sales organizations considering adding a specialized sales role focused in prospect development.

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