Sales enablement describes new ways of provisioning sales learning, development, guidance, and content. The term describes technology platforms purpose built for this purpose, but also a new mindset in how content and training investments should be made in support of the sales organization. In this web panel, we engage a group of practitioners actively involved in sales enablement efforts in their firms, and discuss emerging trends, important implementation issues, and the latest thinking on all things sales enablement.
Bob Kelly
Chairman
Sales Management Association
Sales Management Association