Sales Leadership’s Guide to Sales and Marketing Alignment

26 January 2015


There's lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It's the natural consequence of competing agendas in resource-constrained corporate environments. This webcast presents effective strategies for sales leadership in resolving the inevitable with marketing.

Topics include:

  • Common points of sales and marketing friction
  • Opportunities to align marketing with sales leadership's objectives
  • Practical approaches for resolving conflict
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