Sales Leadership’s Guide to Sales and Marketing Alignment

26 January 2015

FILED UNDER:

There's lots of talk about aligning sales and marketing. But the truth is, sales and marketing may always butt heads. It's the natural consequence of competing agendas in resource-constrained corporate environments. This webcast presents effective strategies for sales leadership in resolving the inevitable with marketing.

Topics include:

  • Common points of sales and marketing friction
  • Opportunities to align marketing with sales leadership's objectives
  • Practical approaches for resolving conflict
You must be a member to access to this resource. Please log in, or consider becoming a member, or contact Member Services for assistance.
Upgrade your membership
Underwriters
3.3 out of 5.0 based on 7 ratings.

Become a member

Become a member