By applying data analytics, sales organizations can increase effectiveness through greater coverage, better-aligned territories, and more timely interventions with at-risk sales people. But few organizations make the best use of data often readily available to management.
This webcast describes how sales organizations can get the most out of performance data, including examples and best practices. Topics include:
- How to get the most out of the data that you have
- What data you may be missing that you should be tracking
- How to utilize sales data in a meaningful way and translate it into improvements in sales programs.
Speaker: Brad Burnaman, Marketing and Industry Solutions; Varicent, an IBM Company