Research First Look: Sales Operations Competencies

2 July 2018


This webcast features our first look at findings from research on sales operations competencies.

The research identifies professional competencies important to sales operations, sales enablement, and other sales force effectiveness functions. It prioritizes competencies considered most critical by management, and suggests which competencies will be of growing future importance. Organizational staffing and recruitment practices are also examined as they apply to sales ops.

Specific questions addressed in the research include:

  • What professional skills and competencies are most valued by sales ops
  • Which competencies are under-represented in sales ops departments
  • What competencies are emerging as most vital for future sales ops organizations
  • How, and from what sources, do sales ops functions fill key positions, and how are these staffing approaches likely to change in the future
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