Sales Transformation at NielsenIQ

20 July 2021

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NielsenIQ is an industry leader in global measurement and data analytics, and a trusted source for retail and consumer intelligence. The firm serves retailers, manufacturers, and partners with the insights required to make critical decisions confidently, accelerate growth, and optimize performance. NielsenIQ’s 30,000 employees operate in 100 markets, covering more than 90% of the world’s population.

NielsenIQ embarked on a comprehensive sales transformation project after its acquisition by Advent International in early 2021. In this webcast, NielsenIQ’s Nicole Collida and VantagePoint Performance’s Michelle Vazzana share key aspects of NielsenIQ’s transformation framework and learnings to date.

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