Go To Market Strategy: Practical Approaches to Design, Optimization, and Assessment

18 October 2011


Go-To-Market (GTM) Strategy describes how a firm's goods and services reach its customers. Sound GTM strategy ensures the right value propositions reach the right buyers in the most efficient way. In this workshop, Axtria's Charlie Thompson leads participants through a practical framework that enables GTM strategy development, and assists firms in optimizing their existing strategy.

Topics covered include:

  • Defining buyer preferences
  • Aligning offerings
  • Basic of sales channel design
  • Multi-channel interactions and the role of the direct sales organization
  • New models for evolving sales channels
  • Tactical plans for driving growth across channels
  • Assessing GTM effectiveness
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