Just as the cobbler's children often turn up with holes in their shoes, salespeople marketing sales productivity solutions can find their own tools and support inadequate. Brainshark, a sales technology company that often sells to other sales organizations, decided it would have no part of the cobbler's son principle. In this workshop, Brainshark's own Director of Sales Operations details how Brainshark assessed its internal sales enablement and support needs, and how they've addressed those needs with leading-edge technologies from a variety of providers.
Knitting together a set of technology solutions intended to raise efficiency, increase sales capacity, and enhance quality, Brainshark leverages an assortment of tools for its sales organizations. In this presentation, Brainshark's Lori Rapoza, Director of Sales Operations, will provide a behind-the-curtain look at how the firm assessed its support needs, selected the right solutions, and optimized their deployment.
