Using Video to Improve Sales Enablement

8 October 2013


The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention -- both for prospects and for salespeople. In this session, Brainshark's chief marketing officer Andy Zimmerman shows how leading companies are using video to clearly demonstrate their value, initiate and drive sales conversations, train their sales reps and partners, and help close more business.

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