Getting Greater Value from Your Investment in Sales Training

16 September 2014


A well-trained and knowledgeable sales force can be a significant advantage in today’s crowded and competitive marketplace. For that reason, companies invest significant resources in training and development of their sales representatives and managers. And that investment pays off. But sales training can, and should, pay even greater returns than it does today.

In this engaging and interactive talk, Dr. Roy Pollock, author of Getting Your Money’s Worth from Training and Development, will discuss the six essential ingredients of high impact training. Using examples from around the world, he will provide practical insights into what you can do today to boost the return on your training investment.

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