Workshop: Aligning Internal Functions with the Sales Force

14 October 2015


Customer experiences don’t begin and end with the sales call. They span a continuum of interactions, involving multiple functions and touch points. If these are poorly coordinated with selling activities, firms miss vital opportunities to impact their success with customers and prospects.

This session presents frameworks for integrating other functions, such as marketing, customer support, and service with the sales organization. It includes best practices, case studies, and guiding principles essential to leadership.

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