Since CRM systems gained a foothold many years ago, sales organizations’ appetite for data has increased exponentially. Most organizations now collect far more information than they know what to do with. These sales forces are no longer asking “What are salespeople or customers doing?” but “What does this information mean?”
Translating data into meaningful action for the chief sales officer, sales manager, or salesperson requires new organizational skills. In this session, SPI’s Directors of Talent, Learning, and Enablement will teach participants how to interpret data and use it to change behavior and drive results.
