Case Study – Salesperson Development Tools at 3M

17 October 2017


Impacting salespeople’s skill development is challenging, especially in large, distributed sales forces. This session reveals 3M’s successful experience developing its Consumer Business Group sales force using an integrated set of learning tools. The session features a hands-on review of specific 3M tools, discusses learning process and tool design best practices, and considers implementation challenges association with tool adoption.

Presenters will also review 3M’s approach to assessing and modeling desired sales behaviors, the deployment of blended learning approaches aligned with learning objectives, and approaches to defining developmental activities to address gaps.

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