Resources

Innovations in analytics, mobility, and applications are redefining what’s possible for sales organizations. Among these advancements is the use of geospatial and location data. By integrating location information into applications like CRM, firms are dramatically improving their sales team’s spatial insights into lead intelligence, customer data, and market opportunity. In this session, Google Maps’ Location, Maps & API Strategist John Salamone discusses how effective location strategy can create significant productivity advantages for the sales force.